SERVICES

Branding
Packaging
Website Design
Illustration

DATE

January 2018

PARTNERS

Eric Rees
Keller Interactive

COFFEE, UNLEASHED

Experience Your Coffee, Unleashed.

Indie Coffee Roasters is a small batch, single origin coffee roaster founded in 2013. When the company decided to expand to a retail location in 2017, they knew they needed to establish their brand and overall visual style. Inspired by the owners’ rambunctious and lively dachshund Indie, the new brand identity and mascot was created. A clean and minimal aesthetic with a few retro touches helped them stand out amongst their competition and appeal to the dog, and coffee, lover in us all!

The website provides a unique online experience for selling, informing, and educating their customers and the community.

The new brand identity was extended into the interior space utilizing a clean, modern visual aesthetic with retro touches. We created interior and exterior signage, interior wall graphics, custom in-house and to-go drinkware, and swag.