Experience Your Coffee, Unleashed.
Indie Coffee Roasters is a small batch, single origin coffee roaster founded in 2013. When the company decided to expand to a retail location in 2017, they knew they needed to establish their brand and overall visual style. Inspired by the owners’ rambunctious and lively dachshund Indie, the new brand identity and mascot was created. A clean and minimal aesthetic with a few retro touches helped them stand out amongst their competition and appeal to the dog, and coffee, lover in us all!