CLIENT

The Orchard School

SERVICES

Branding
Logo Design

DATE

August 2018

PARTNERS

HANDS-ON LEARNING

Develop and Educate the Whole Child

A private school on a 43-acre wooded campus in Indianapolis, The Orchard school focuses on experimental, hands-on learning and developing children’s academics and personal character. As their 100th year anniversary quickly approaches, they new they needed a refresh to the school’s brand identity and visual aesthetic. The new logo system was inspired by their original tree logo created in 1922 when the school’s doors first opened. To finish out the brand system, we kept to traditional institutional elements and a natural color palette.

Brand guidelines helped their internal team implement the new brand.

They took what we created for them and produced swag, internal and external signage, and collateral.