CLIENT

Yellowship Conference

SERVICES

Branding
Website Design
Wayfinding + Signage
Print Design
Illustration

DATE

April 2018

PARTNERS

Lessonly Team

LEARN & WIN TOGETHER

Learn Together, Win Together.

Lessonly launched its inaugural user conference in April of 2018, here in Indianapolis. I had the privilege of establishing the visual aesthetic for the brand and all its components. We started with the idea of motion and what propels individuals and teams forward. We used the propeller to mimic the shape of the Y in Yellowship, the coming together of 3 individual parts to form one whole, and the idea of time and increased productivity. With the help of Helen Gardner and the rest of the Lessonly marketing team, we created the conference website, collateral, wayfinding and signage, screen graphics, swag, and more.

Shoutout to Zach McFarland on the animation.

We also created wayfinding, signage, and collateral for the event. Details were key to a memorable experience for attendees.